Choice Experiments and Mobile Game Main Lobby Sheena I.N.’s Choice Experiment Professor Sheena Iengar, an American psychologist, is an authority on choice psychology who has conducted various studies on human choice. Of the many studies she has conducted, experiments on the number of choices are quite famous. The researchers first made two shelves in a…
Decision experiments and mobile gaming alerts Mariched Bree’s Decision Making Experiment Mrieke de Vries, 2008 at the University of Ladd Bauwood in the Netherlands and researchers conducted a unique experiment on the relationship between human mood and decision-making [1]She first divided the subjects into two groups, and then had one group watch a scene from…
Mobile Game Anchor Drop Techniques Anchoring effect There are people gathered to participate in the experiment. These are people who don’t know the height of Mt. Everest. And the researchers divided people into two groups, and asked group A, “Is Mount Everest higher or lower than 600 meters?” and group B, “Is Mount Everest higher…
Loss Avoidance Bias in Mobile Games Loss aversion People basically hate change [1]Especially when the change feels like a loss. In psychology, this is called loss a loss aversion. Loss-avoidance bias was first discussed in the Prospect Theory proposed in 1979 by psychologists and economists Daniel Kahneman and Amostversky [2]. According to the prospect theory,…
Casino chips and mobile gaming goods The pain of expenditure There are times when I have heartburn when I spend money. Even though it’s something you’ve always wanted to buy, don’t you all have an experience where you suddenly had heartburn at the moment of payment? B. Knutson, an American psychologist and professor at Stanford…
