Mobile games and foot-in-the-door technique Footwork on the doorstep In psychology, kicking on the doorstep is a technique that allows you to agree to a small request before a larger one. It’s a step-by-step psychological technique, as if you’re just slightly shutting the door that’s about to close, and then gradually entering the door. For…
Ignition Effect of Mobile Game Tutorials Priming Effect In psychology, a priming effect is a phenomenon in which a specific stimulus given first in time affects the processing of the stimulus presented later. The stimulation presented first is called the Prime stimulation, and the stimulation presented later is called the Target stimulus. In general,…
Observation Learning and Mobile Game Tutorials Observation learning experiment If you were to pick a legendary experiment in psychology in the 60s, there would be various examples, but the Observation Learning experiment conducted by Albert Bandura (1961, 1963) and his colleagues is not missing. The results of this experiment have caused a great stir throughout…
Subsequent Purchase Induction Experiment ※ Before writing, I recommend you to watch the loss avoidance bias of mobile games first. Background of the experiment As a puzzle game developer, you probably know that continuity accounts for the majority of game goods consumption in almost any match genre puzzle game. This experiment is aimed at increasing…
Testing Remote Automation Background A test process is essential for game release. Tests confirm basics such as whether the game is running well, the UI is functioning normally, and additional points such as whether bugs found under certain conditions in the game have been fixed. For this, it takes time to test with various…
